Blog
Notes on Google Ads, tracking, and portfolio marketing.
Practical guides for multifamily and hospitality marketing teams.
Google Ads for Apartments: A Practical Guide for Multifamily Portfolios
How to structure, target, budget, and measure Google Ads for apartment communities, including the US housing ad rules and how to track leases, not clicks.
How to Increase Hotel Direct Bookings With Google Ads
How hotels can win more direct bookings with Google Ads: defend brand terms from OTAs, find new guests, track booking engine revenue, and look past ROAS.
Why Google Ads and GA4 Conversions Don't Match (and When It Is a Real Problem)
The normal reasons Google Ads and GA4 report different conversion numbers, the signs of a real tracking problem, and how to check which one you have.
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