Direct booking campaigns for hotels and hotel groups.
Every booking that comes direct saves you a commission. We build campaigns that find new guests and keep your brand terms for your own website.
Hotels often run brand search only, and let OTAs take the rest. That leaves two gaps. Guests who do not know your name yet never see you. And guests who search your name see OTA ads above your own.
We run prospecting campaigns for new guests and brand campaigns that protect your name, with booking engine tracking that matches what your revenue team sees.
ROAS is a gauge. Revenue growth is the goal.
We track return on ad spend on every hotel account. We do not manage to it alone, because ROAS on its own gives a false sense of security.
The bottom falls out.
Each dollar of spend returns too little. Margin goes first, then the budget gets cut.
Revenue grows at a return you can keep.
This is where we manage to. We raise spend only while each added dollar still brings in new revenue.
Money left on the table.
A very high ROAS usually means underspend, or a report weighted to brand search. Either way, the campaign buys only the easiest bookings and leaves new guests to competitors and OTAs.
We report ROAS next to total revenue, direct revenue, and room nights, so you see the return and the growth together.
Where we help hotel teams
Who it is for
- Independent and branded hotels that want more direct bookings.
- Hotel management companies and ownership groups.
- Hotels after a rebrand or a flag change.
What you get
- Direct booking campaigns per hotel.
- Revenue growth reported next to ROAS, not ROAS alone.
- Revenue tracking that matches your booking engine.
- A monthly report per hotel and per group.
Common questions
Do you manage to a ROAS target?
Not alone. We use ROAS to check returns, but revenue growth is the main goal. A very high ROAS often means the hotel is underspending and losing bookings to OTAs. A very low ROAS means the spend cannot hold.
Do you only run brand campaigns?
No. Brand defense is one part. We also run prospecting campaigns that find guests who do not know your name yet.
Can you track booking revenue?
Yes, if your booking engine supports it. We check cross-domain tracking and revenue values end to end.
Do you work with hotel groups?
Yes. We have led digital and eCommerce for a hotel portfolio of more than 80 hotels.
Can you help after a rebrand?
Yes. We update campaigns and tracking, and check what AI assistants say about the new name.
Start with an audit.
We review your account, list what is broken and what it costs you, and give you a fix plan. You decide what happens next.