Independent oversight

Independent Google Ads oversight for multi-property portfolios.

Keep your agencies. Add an independent expert on your side who checks their work, verifies the data, and tells each agency exactly what to fix.

Book a strategy call What is included

Large portfolios often split properties across more than one agency. Each agency reports on its own work, with its own tracking and its own definitions. Leadership gets several versions of the truth and no easy way to tell which campaigns produce leases or bookings.

Oversight fixes that without replacing anyone. We work with read-only access, pull the account data ourselves, and review it property by property. When we find a problem, the agency that owns it gets a specific fix request. You get one consistent view of spend, leads, and results across the whole portfolio.

Case study

One source of truth across 100 accounts and two agencies.

100Google Ads accounts under oversight

2agencies held to one standard

98properties in one performance dashboard

3,000+application events with the wrong property attribution in 30 days

Read the full case study >

Scope

What oversight includes

Account reviews per propertyCampaigns, budgets, bidding, search terms, and targeting, checked against one standard across every agency.

Tracking verificationConversion actions, GA4 events, and tags, checked for duplicates, gaps, and changes that distort results.

Agency action listsSpecific, prioritized fix requests for each agency, with the evidence behind each one.

Executive reportingMonthly reports that separate real changes in demand from tracking problems.

Portfolio dashboardOne view of spend, leads, and lead-to-lease or booking rates across properties and agencies.

Budget planningAnnual and seasonal budget recommendations by property, based on your own conversion data.

Migration and rebrand QAChecks of every account and tag when sites, URLs, or containers change.

Monthly reviewOne call with your marketing team to go through findings and agency progress.

Who it is for

Owners and operators with more than one agency in the portfolio.
Teams that want an expert check on agency work without changing agencies.
Leadership that needs one trusted set of numbers across all properties.

What you get

A specialist who works for you, not for the agencies.
Fix requests your agencies can act on right away.
Numbers you can take to leadership with confidence.

Questions

Common questions

Do we have to replace our agencies?

No. Oversight works alongside your current agencies. Many clients keep them and use us to hold every agency to one standard.

What access do you need?

Read-only access to Google Ads, GA4, and Google Tag Manager. We do not change accounts under oversight.

How do agencies react?

We work openly with them. They get clear, evidence-based requests instead of general complaints, which most teams find easier to act on.

How is oversight priced?

A monthly fee per property, based on the hours each property needs. We quote after a short review of the portfolio.

Can oversight lead to management?

It can. Some clients move properties to us for full management after oversight. That is your choice, not a condition.

Next step

Talk to the people who will do the work.

Tell us about your portfolio. On a short call, we review where you stand and recommend the right starting point: management, oversight, or an audit.

Book a strategy callOr email us directly:[email protected]